On Tuesday evening a local business, Cosmetics Beauty World, launched its showroom with an enhanced portfolio that will offer more new products and brands in the coming year.
When the company was first founded in 2014, it started with a variety of Brazilian quality hair and skincare brands.
Brazilian owner Maisa Da Silva, who went with her Guyanese husband to Guyana several years ago, is said to be an expert in the beauty industry with 15 years in the business under her belt. She has a bachelor’s degree in Business Administration and together with her passion and experience in the beauty industry thought from the outset that it could make a huge difference.
Recognizing that there are some gaps in the local market, conception of the business offered a variety of new solutions.
“… Combining tradition and innovation, the company is committed to becoming a credible channel between the beauty industry and customers: professionals and consumers, enabling them to access products, information and technical enhancements,” according to a statement to the press. “According to Ms Da Silva, the company’s model is not only based on its distribution and retail services, but also provides a full service to all business-related audiences, with solutions that include respect, provide content, and unique services. Over the last few years of its existence, the company has invested largely in human relations and the name Cosmetics Beauty World has now become synonymous with the development of the beauty sector in Guyana. “
It supplies 500 different products to home care customers, beauty professionals, hair salons, supermarkets and small retailers, pharmacies and sales representatives. Its distribution services extend throughout Guyana with sales agents on the Essequibo Coast, in Berbice, Bartica, and Port Kaituma.
Despite the pandemic and its challenges, clients continue to rise which led to a demand for products. As such, the showroom provides clients with visibility of the products in a comfortable atmosphere.
Construction of a distribution center and training facility will soon begin where professional customers will be provided with free training and updates on new trends and techniques in the beauty industry. These include hair, skin, wax and spa professionals.
Beauty World Cosmetics products can be found at major retail stores throughout Guyana including leading supermarkets like Bounty, Massy, Survival, Giftland, Cost Cutters, DSL, Jaigobin, Safeway, Alfro Alphonso and Iman Bacchus.
The company is located at 13 Vlissingen Road, Newtown, Kitty and can be reached by phone at (592)231-0622 or (592) 619-7493; website: cosmeticsbw.com, Facebook @cosmeticsbw and Instagram @cosmeticsbeautygy.