During the 2020 tournament, the Caribbean Super Hero Alliance (CPL) and Guyana Amazon Warriors worked in partnership with the Guyana Tourism Authority to showcase Guyana as one of the top destinations for eco and adventure tourism.
This partnership generated a record-breaking US $ 41million worth of sponsorship with a focus on some of the great places to visit in Guyana such as the world-famous Kaieteur Waterfall and the other natural wonders the country has to offer.
The Guyana Tourism Authority partnership included branding on the team kit and inside the stadium alongside bespoke photos of the country that were integrated into the live broadcast and shown throughout the tournament.
The independent report created by YouGov Sport confirmed that Guyana received 352 hours of brand exposure across the tournament – a significant year-on-year increase.
The 2020 tournament was played behind closed doors in Trinidad as a result of the COVID-19 pandemic, but the Amazon Warriors and Hero CPL used the TV broadcasts and social media channels to highlight Guyana as a ‘must-visit’ destination.
With a record viewership of 523 million, a 67% increase on 2019, CPL was watched by a huge audience, who enjoyed seeing and hearing all about what Guyana has to offer.
Pete Russell, COO Hero CPL, said: “There are not many countries as vibrant and fascinating as Guyana and it was a great pleasure to use the Hero’s CPL platform to showcase what it has to offer our viewers worldwide. The success of the Hero 2020 CPL showed the world that the Caribbean is open for business and represents one of the most interesting and diverse places to visit. We are delighted that so many people have had to see Guyana in the best possible light. ”
Carla James, Director of the Guyana Tourism Authority, shared: “It was great to see the support from the Hero CPL organization and the supporters. Although the event was extremely virtual this year (last year), the reach and excitement was exceptional. We look forward to the 2021 season and hope to continue to showcase the beauty of Guyana on this platform to inspire travel. ”(CPL)