

Home Sports Hero CPL provides record-breaking exposure for Destination Guyana

During the 2020 tournament, the Caribbean Super Hero Alliance (CPL) and Guyana Amazon Warriors worked in partnership with the Guyana Tourism Authority (GTA) to showcase Guyana as one of the top destinations for eco and adventure tourism.
This partnership generated a record-breaking US $ 41 million worth of sponsorship with a focus on some of the great places to visit in Guyana, such as the world-famous Kaieteur Waterfall and the other natural wonders the country has to offer.
The partnership included branding on the team kit and inside the stadium alongside bespoke country photos that were integrated into the live broadcast and shown throughout the tournament. The independent report created by YouGov Sport confirmed that Guyana received 352 hours of brand exposure across the tournament – a significant year-on-year increase.
