Notable digital deal set to improve global fan base

ST JOHN’S, Antigua, CMC – West Indies Cricket has signed a landmark four-year deal with India’s leading digital sports company, FanCode, and expects the partnership to lead to strengthening its global fan base.

The deal, announced yesterday, will allow the Indian market access to a batch of West Indies cricket with nearly 150 international domestic games and 250 in the Caribbean streamed on FanCode alone.

In addition, FanCode will also be responsible for creating content to inform “deeper fan engagement”, by displaying behind-the-scenes footage, player features and West Indies cricket culture.

“West Indies cricket continues to be hugely popular around the world and many Indian fans see us as their second favorite team,” said CWI chief executive Johnny Grave.

“They have always followed the West Indies teams and players and this partnership will provide great access to bring them even closer.

“It is very important for the West Indies to have access to the passionate passionate audience of cricket lovers in India.

We are excited and keen to work with FanCode and their innovative, digital-first broadcast platform. “

Available on FanCode there will be 16 West Indies international series but more importantly, India’s 2022 tour of the West Indies for three One-Day Internationals and three Twenty20 Internationals.

Several West Indies Women home series will also appear on FanCode along with Under-19 International matches, and matches in the Super50 Cup – CWI’s one-day domestic championship.

Apart from the regular monthly and annual subscriptions, viewers will be able to watch a single or entire series game, as well as watch real-time game highlights and customize data to enhance their viewing experience.

CWI president Ricky Skerritt said the partnership was key to further improving relations with India.

“We are delighted to announce this new partnership with FanCode. India is one of our close allies in the cricket world and a key player in the global sporting landscape, ”he explained.

“So this new deal will improve our presence there and also bring millions of fans closer to our team and the greatness of West Indies cricket.”

FanCode co-founder Yannick Colaco said the partnership was an exciting one, bringing Indian fans closer to the West Indies cricket spirit.

“The Caribbean is home to some of the most entertaining cricket in the world,” said Colaco.

“We are excited to partner with Cricket West Indies and bring nearly 400 Caribbean games featuring some of cricket’s biggest and brightest stars to Indian cricket fans.

“This partnership will provide millions of cricket fans in India with the opportunity to experience FanCode and the many digital developments we are bringing to improve the experience of sports fans.”