She has been involved in the beauty industry since she was nineteen years of age, steadily growing in skill. a versatile service provider and confident in what is one of the most competitive industries in Guyana.
Locally, this is undoubtedly the season of beauties. They thrive in an environment where the cost of looking good is considerable. The Beauty Parlors combines a fair share of disposable income.
Rehana doesn’t mind admitting that she’s yet to reach the top of the pile. However, she has set out her stand to make a mark in the business. How to get there is an over-occupation that keeps her mind working as a well-oiled machine.
You might even think that when you first engage her she is a determined introvert. Ask her to talk, though, and the chatter is mostly about the beauty industry. She moves through what, these days, has become a hairdressing labyrinth as if it were a walk in the park.
She talks about “being around ‘the beauty industry, her training and, nowadays, getting a challenging haircut and at the end of her effort to absorb the satisfaction of the customer’s response that tells her she has she talent.
These days, his talents continue to be displayed at Rosewood Salon and Barber Shop inside the Big Apple Mall on Robb street (just east of the Stabroek News. Have his own Shop he says, a modest but important step in a journey there is still a long way to go.The other occupant of the Shop is an easy-going barber named ‘Trimmer’ who goes about his job with a discussion that might make his customers they easily have two heads rather than one.
Rehana herself does not need a ‘jump start’ to get you animated about the various ‘twists and turns’ in the hair industry, ranging from the elaborate extensions covered, favored by a significant slice of the African-Guyanese market to the exotic, globally. popular Brazilian ‘virgin hair’ industry worth millions of dollars, so-called because of its thick, rich waviness and supposedly because it has never gone through some of the ultimate chemical processes destroys many women’s hair. Women, an industry legend, pay shocking sums for the ‘look’ of Brazil and fashion-conscious Guyanese women are no exception to the rule.
The huge demand for ‘dressing’ Brazilian hair, says Rehana, has meant that the products involved in the treatment can be costly. When he spoke to Stabroek Business he was struggling to establish links with the beauty products industry in Brazil.
Despite all her considerable self-confidence, Rehana is aware of not going ahead with herself. Quietly confident in her talents, though, he has anchored her to the ground, rising, she says at a pace that, in her opinion, will take her where she wants to go.
Rehana can be reached at 6778252